Unlocked brand guidelines
Our logo, colours and type, ready to use well.
Everything you need to show Unlocked properly: the files, the colours, the type and the few rules that keep it looking like us. Download freely. Please ask before it appears anywhere.
Please ask before you use our logo.
The Unlocked name, wordmark and symbol belong to EB Unlocked Limited. Tell us where it will appear and we'll confirm in writing. It only takes a minute.
Pick a version, take the file.
Four forms of one idea. The wordmark does most of the work; the lockup adds The Experience Bank; the symbol and icon take over where space is tight.
Our everyday logo. Use it wherever Unlocked appears.
SVG scales to any size: best for print and the web. PNG has a transparent background.
The wordmark introduces a distinctive ‘un’ ligature. A simple visual expression of opening, shifting and unlocking.
It works within the wordmark and on its own, giving Unlocked an ownable symbol without leaning on familiar lock or key clichés.
Small enough for a tab, still unmistakable.
The ligature holds its opening down to sixteen pixels. On its own it is our favicon and app icon; on a midnight circle it is our avatar.
Unlocked | Expertise that mattersIn a browser tab the symbol is one colour, so the shape does the talking.
A little room, and nothing added.
The logo is at its best untouched. Give it space, keep it legible and put it on one of our colours or a calm part of a photo.
Clear space
Keep other text, logos and edges at least the height of the ‘u’ away, on every side.
16pxMinimum size
The wordmark no narrower than 80 pixels on screen or 20mm in print. Below that, use the symbol, down to 16 pixels.
Backgrounds
Midnight, cream or white. On a photo, use the white logo over a calm, darker area.
Please don't
And please don't redraw the wordmark or set ‘unlocked’ in a typeface. The ligature only exists in the artwork, so always use the files.
Authority, with warmth.
Midnight gives a credible foundation; softer, more human tones keep us out of corporate territory. Tap a colour to copy it.
Midnight, mint and cream lead. Terracotta and lilac come in selectively for warmth and variety. The proportions show the overall balance, not a formula for every layout.
- Midnight
- Leads. Backgrounds, and type on light surfaces.
- Mint
- The one highlighted thing. On dark only.
- Cream
- The light canvas.
- Terracotta
- Selective warmth: topic tags, stories.
- Lilac
- Selective soft panels, people.
Two typefaces, three voices.
- Headline
- Fraunces, Semibold, sentence case
- Sub-headings
- Inter, Light, all caps
- Body copy
- Inter, Light, sentence case
Talk to someone who has already done this.
Find a mentor
Unlocked is a business mentoring platform. We connect founders, leaders and teams by video with hand-picked, verified mentors who have already built, scaled or fixed what you are facing now, matched to your exact situation.
Put the key phrase of a headline in mint on dark, or deep teal on light. Never italic.
The Unlock in use.
Drawn straight from the wordmark, The Unlock is our signature shape. It opens, reveals and reframes content: the clarity that comes from speaking to someone who has already faced the problem in front of you. Use it sparingly, one bold move per layout.
Open
Reveal
Connect
Candid, not posed.
People in conversation, making decisions, in the reality of running a business. Natural places and documentary framing earn credibility that polished corporate portraits can't.
These photos are licensed stock for our own use, so they aren't part of the download.
Ask to use our logo.
Partners, press, event organisers and anyone listing us: we are glad to be included. We just like to know where our name is going.
- 1
Tell us where
A line or two on where the logo will appear and alongside what.
- 2
We confirm by email
We reply to say yes, or to suggest the version that will work best.
- 3
Use the files
Download them here, as supplied, and follow this page.
Prefer email? Write to hello@unlockedexpertise.com. The Experience Bank mark belongs to The Experience Bank and is covered by the same request.