UNLOCKED BRAND KIT
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Logo files for Unlocked, powered by The Experience Bank.
The latest version and the full guidelines live at
https://unlockedexpertise.com/brand

BEFORE YOU USE THEM
The Unlocked name, wordmark and symbol belong to EB Unlocked Limited.
The Experience Bank mark belongs to The Experience Bank. Please ask us
before you use either, by filling in the form on the brand page or
emailing hello@unlockedexpertise.com with where and how the logo will
appear. We will confirm in writing.

WHICH FILE
Wordmark   "unlocked" on its own. Our everyday logo.
Lockup     The wordmark with "Powered by The Experience Bank".
           Use it where the connection to The Experience Bank matters.
Symbol     The "un" ligature on its own, for small or square spaces.
Icon       The symbol on a midnight circle or square, for avatars
           and app icons.

primary    Mint "u", white letters. For midnight or dark backgrounds.
midnight   All midnight. For cream, white or light backgrounds.
white      All white. For dark backgrounds and photos where mint clashes.

SVG files scale to any size and are best for print and the web.
PNG files have transparent backgrounds.

THE RULES
- Use the files as supplied. Do not redraw, retype, stretch, rotate or
  recolour the logo, or add shadows, outlines or effects.
- Keep clear space around the logo at least the height of the "u".
- Keep the wordmark at least 80px (20mm) wide, the symbol 16px.
- Put it on midnight, cream or white, or a calm area of a photo.
- Mint is for dark backgrounds only.

COLOURS
Midnight    #021F24   RGB 2 31 36      Authority
Mint        #A7F5D3   RGB 167 245 211  Momentum
Cream       #F2EFE7   RGB 242 239 231  Warmth
Terracotta  #964835   RGB 150 72 53    Experience
Lilac       #F0E2EA   RGB 240 226 234  Individuality

TYPE
Headlines   Fraunces Semibold, sentence case
Sub-heads   Inter Light, all caps, tracked out
Body        Inter Light, sentence case
Both are free from Google Fonts.

EB Unlocked Limited, company number 15905257
